[interpares]

What: Emphatic (http://emphatic.co) -- social media as-a-service

Why it's cool: gives marketing resources to small businesses who lack the time or expertise

[lbearl]

Just an FYI, but under the blurbs about the founders, a little bit of proof reading would go a long way to ensuring legitimacy: "...other large corporates in..."

I understand typos, but when it is for someone who wants to run a service which would have very high visibility for a companies image, they really aren't acceptable.

[interpares]

Ah! "Corporates" is a term that's often used within European professional service firms and is a holdover from my Dutch corporate banking days. Thanks for the advice, I'll change!

[lbearl]

Ah, I did not know that. I just assumed with a .co domain, and mostly targeting American social media companies the main focus would be on US English.

[interpares]

Most of are customers are American. Just the old habits dying hard :-)