[aaronem]

So they're put off. So what? The strong impression I have is that they aren't the people whom the author is addressing, in any case.

[nsxwolf]

He starts by chastising all developers, coders, and programmers that aren't into the idea of being entrepreneurs.

The thesis of the article is basically:

1. You're wrong to be happy with your non-entreprenuereal career

2. You're wrong if you aren't trying really hard to become an entrepreneur

This is a very dickish piece.