[kamakazizuru]

A kindle costs <50$ - load it up with free PDFs downloaded via Torrents or other means and the notion : "book readers owning an e-reader is probably older and more wealthy than the average movie pirate" falls flat.

I dont have numbers to back it up - but plenty of anecdotal evidence and just common sense too. I myself have borrowed that malcolm gladwell book or the other - because the cheapest I could buy it was 20$ - and while I was interested in reading it - not enough to spend that much. Had it been 10$ - it would be worth it for me to just buy it rather than ask around friends if someone had a copy I could borrow. (You can also "borrow" books from friends on Kindle)