[pchristensen]

More good info from Andrew's blog: http://smandrew.com/post/93311039628/my-new-company

"We have traditional destinations, like Fisherman’s Wharf, but we found a fisherman who has worked there for 40 years to guide you through the working pier and experience a side of the Wharf that tourists rarely see. We’re also producing Detours in seemingly nondescript places, like Western Addition, or a walk through Bayview, on which you learn about San Francisco’s ambitious goal to recycle or reuse every single item we ‘throw away,’ as you walk from the aisles of a grocery store to the pier where container ships pick up bundles of plastic and take them to China."