[Throwaway823]

I know their prices are average, or slightly more expensive, however, it's convenient. For example, say I need a pair of sunglasses, a fan for my computer, a new frying pan, and SD card for my camera. I go to Amazon, find the products I need, and place a single order.

That's much easier than trying to locate these items on a handful of different websites, signing up for new accounts and payment systems. It's also easier than going shopping downtown, finding a few items, but not the others, which means I need to place an order online either way. And if I need to place an order online, I might as well get everything on Amazon, so I qualify for free shipping.