[zhte415]

> Flipkart recently moved away from the Amazon warehousing model to an online marketplace model and I've heard nothing but complaints...

Could be worth noting Taobao here. Starting as C2C (unlike Amazon / a warehousing approach) it has largely moved to a store-based approach (B2C).

Given that Flipkart are moving towards B2C (via stores) it would be interesting to compare and contrast complements and conflicts the couple have in their respective markets.