[2511]

Also:

5) They implemented cash on delivery. A very brave and novel approach. This basically instilled confidence in the indian online buyer

6) Fast delivery. I will go ahead and say probably as good as Amazon or even better in big cities. They built warehouses in the big cities and stocked fast moving items in a lot of places

7) almost guaranteed savings on all things. I have rarely seen anything that is more expensive on FP compared to a store.

8) Good online experience. Little things like checking delivery using your pincode. Responsive site. Product suggestions.

[Grue3]

How is cash on delivery novel? Where credit cards are not ubiquitous this is the only way to sell stuff online. Pretty much every single online store in my country did this for years.

[2511]

Well..its India..too may practical issues that can dig into your profit

[_nedR]

Which country is that, if I may ask?