I think EA's continued popularity is a damning indictment of consumers. They complain incessently about DLC, DRM, 0-day patches, unimaginative games, yet line up, year after year, to plunk down $60 for the next Madden.
I think the people who are loudly complaining about these things aren't the same ones purchasing the next vers^H^H^H^H itera^H^H^H^H full price expansion pack for the existing game.