[mabramo]

I despise EA's business practices as much as or more than the next gamer, but this seems great for any Xbone owner. What is the catch?!

[davexunit]

The catch is that you no longer have the physical copy of the game or the game data on disk. When this service goes away or your account is removed, no more games. You will be completely dependent upon EA, just like they want you to be.