[pmorici]

Well Coinbase is essentially a broker and they support ACH transactions. Brokers don't typically show their order books and it doesn't look like you guys do either.

CoinSetter is kind of a hybrid broker / exchange and they offer fee rebates on coins purchased via ACH through coinbase.

I guess my point is why would I want to trade with you, a new and unproven company, that out of the gate is making a dubious claim of being the "first" of something of which there are already many. This is Bitcoin if you are making dubious claims on the small stuff how can we make the leap of faith that this isn't just scam company n+1

[TheOsiris]

Hi, I'm the co-founder of SFOX. You can see the orderbook on our website. you need to be logged in to see it, but it is there.

We are more like E-Trade in that your order will execute on an exchange and the price is whatever is available at the moment. We don't frontrun your order. We plan to make money on trading fees.

[akbar123]

I don't think Coinbase considers themselves a broker.

This is directly from coinbase's terms of service :

"3.1. Transactions with Coinbase. When buying or selling bitcoin through the Exchange Service, you are buying from, or selling to, Coinbase directly. Coinbase does not act as an intermediary or marketplace between other buyers and sellers of bitcoin. The Exchange Service is subject to the Coinbase "Conversion Rate." "Conversion Rate" means the liquidity adjusted price of a given bitcoin amount in terms of local currency as quoted on the Coinbase Site."