[alphagenerator]

Your reply makes sense.

I just wanted to add that I think I see what the OP meant by "soft launch." I think the OP asked a good question, because most startup business guides say launch something minimal and iterate. Whereas, app-store gurus seem to place a heavy emphasis on the initial bump. (That is, they hint that you either succeed on the initial push or die.)

OP: Thanks for asking the question.

[ulisesrmzroche]

I see what you mean now. Odd that they think that way though. Sure, there's more clutter, and if your app contributes to that, I suppose the 1st bump is all you get, but if you have a quality product, the sales process is the same as in any other channel.