[oftenwrong]

Then take the noun and use it on its own as a headline so HN readers don't know what your product is until they follow the link.

[donaldguy]

For a lot of us (but obviously not everyone), the "(hashicorp.com)" was enough to understand what it was / who would care or not.

(this isn't to say it shouldn't have had a better title - but just to explain why a lot of people weren't bothered by it)