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by matthewaustin 4337 days ago
I disagree with your assessment that Tesla doesn't have any new technology that will improve their efficiency over Nissan.

Tesla builds their own powertrains and battery management systems, which are good enough that other automakers license or purchase these components from them.

I also believe that Tesla has efficiency advantages due to the high degree of automation they've built into their factories, as well as the lack of dealership markups. Tesla's profit margin on the Model S is excellent compared to many other automakers, which leads me to believe that they will also be able to offer more for less with the Model 3.

1 comments

I think the fact that Tesla "gave away" all their patents is a sign that this isn't a battle over technology, but a game of marketing, branding, and efficient manufacturing. I seriously doubt Tesla has some secret factory sauce that Nissan (who's been building cars for decades) doesn't have access to.
I disagree with this. The key isn't the technology but building the better driving experience.

If someone comes out with a vehicle with on demand torque, a 0-60 time under 5.5s, excellent handling, and most importantly, great styling and interior, I'd consider it. Tesla vehicles are able to stand on the merits of the driving experience, EV or not. That's not something no other EV manufacturer can currently say.