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by mattm 4337 days ago
For a point of view from the buyer's side, you may want to check out these articles/interviews from Rob Walling regarding his purchase of HitTail.

You'll see what a buyer is looking for when they are looking to buy a site which is mainly that there are customers. If you have none, like other people have commented, it will be very difficult to sell the code for anything unless you just happen to find someone who is looking to build the same thing and could use your code as a shortcut.

Notice how all his due diligence questions are related to customers. There's nothing about the code.

I can't remember where I heard it, but I think in the Foolish Adventure he says the seller said she invested $1 million dollars into the site. Rob was able to talk her down to $40 or $50k because, in his view, he was only paying for the established customer base and Google page rank. Anything more than that and he would have been better off building himself.

If you don't have any customers, unfortunately, you're just going to have to accept that you're not going to recoup the investment. It's a sunk cost.

http://foolishadventure.com/audio/online-business-for-the-re...

http://www.softwarebyrob.com/2012/02/28/the-inside-story-of-...

http://techzinglive.com/page/921/165-tz-interview-rob-wallin...