[alexnucci]

We're not targeting a specific small business kind, we're going more by size. Big enough to have several hard drives in their offices, small enough that enterprise shredding services are too expensive and big for them.

A lot of companies are moving their storage to the cloud, and the old hard rives need to be destroyed. Other companies upgraded their hard drive size (from 500gb to 1tb) and have no use for the old one. And finally, a lot of hard drives fail (there's about a 10% chance your hard drive will fail, each year, after its second year.

We want to destroy all of those drives :)