[popeshoe]

Sounds like they're really doubling down on their devices that could never have succeeded because they were too late.

I kinda wish I could have been in the meeting where they decided that windows 8 should be the same for all their different devices, it sounds kind of appealing at first, 'One experience for mobile, tablet and desktop' until you think about it for a second.

[higherpurpose]

When you have to "double down" on something, it usually means you're doing to wrong thing.