[kourt]

Overloading a fundamental term within our industry is questionable. You can make something up, or use something from outside the industry, but please don't redefine a common and essential industry term.

For instance, you could call your computing product Hammer, or call a rocket Hammer, or call a person Hammer (Mr. Martel or Mr. Burrell), or you can make a carpentry tool called the "Martel Hammer" or the "Burrell Hammer" or the "Rocket Hammer" or the "Lambda Calculus Hammer". But if you invent a new carpentry tool that is not a hammer, you don't get to call it "Hammer".

[walterbell]

Dark Branding?

http://darkpatterns.org