[prestadige]

But note that conforming itself requires creativity. One has to (consciously or no) conjecture what is the appropriate, conformist thing to do in any situation. There's no easy way around this since most of the rules are unwritten.

What really gets society's goat is innovation, most of which fails, and all of which encounters resistance. And I think the reason for that resistance, ironically, is that new ideas and new things require other people to re-direct their own dwindling creativity into understanding or at least coping with them.