[rockyleal]

So, you start by assuming the answer to your own question:

"This means either merchants aren't seeing too many bitcoin sales OR a lot of these sales are happening offchain through coinbase/bitpay." (...) "in the latter scenario..."

And then you say something that makes little sense... what giant fee are you talking about?? Merchants are actually offering DISCOUNTS for payments via Bitcoin.

[wsxcde]

I explained what fees I am referring to in my comment.