[gipp]

It's not like they aren't trying to improve the model as well, all the time. It's just saying that right now the benefit of getting more data for existing (already very sophisticated) models is greater than the incremental benefits of model improvements given existing data.

[mendicantB]

Bingo. More data beats better algorithms, see

http://anand.typepad.com/datawocky/2008/03/more-data-usual.h...