[thejteam]

I don't have data on how this works with web development or SaaS, but in many industries direct mail is still the way to go. Crafting a sales letter is like crafting a landing page on your website.

There is a reason you still get junk mail. It costs more but has a much better response rate. I can only imagine this must be even more true with development given the high value per client.

There are two tricks to it. Having a good list and having a good sales letter. Get the list first. Then write (or pay somebody to write) a sales letter based on the characteristics of the list. The list should be as focused as you can make it. Not knowing who you are targeting I can't say more than that. Then the sales letter should be written to the needs of the people on the list.

[dvega1]

Thanks for your comment. Unfortunately, it is a SaaS application we are trying to market :) However, I do see your point in how crafting a sales letter can give a better result for other industries.