Why even target the tech community? This looks like a pure Hollywood play. I would stay away from Freemium-esque model here. I've worked with quite a few fashion companies and they'd eat this up...
Tech is my community as CTO, and this is one of the few examples on the web using the new Famo.us JS framework. Aside from that, everyone is creating video for marketing as professional quality video is more readily available to consumers. Thanks for the input on the Freemium model as well! We have heard both sides, and will be a tough call! :)