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by OrwellianChild 4350 days ago
This is on-point for most logo designs, if not all. You can only really see the bad ones in retrospect (the London 2012 Olympics logo comes to mind [1]).

That said, I think the motion-picture used as the background to the call to action is going to be very short-lived on basic UI principles. It's distracting, low-contrast, and pulls people away from the text, button, etc. I'm sure A/B testing will resolve the issue pretty quickly, but it's very trendy right now - Paypal is doing it too. [2]

[1] http://www.adweek.com/adfreak/london-2012-olympic-logo-was-i... [2] https://www.paypal.com/

1 comments

The background movies that I saw while watching for a while just weren't appealing. AirBnb is full of beautiful, crazy and exciting accommodation options and now instead of showcasing those, they're pushing fairly bland movies and generic location shots first. Any travel website can do that.
As a former Airbnb employee, this is honestly the only thing I don't like about the rebrandredesign!

Airbnb pry has one of, if not THE, world's largest collection of amazing real estate photography.

It's possible some massive real estate company might have as much, but I can't imagine how Airbnb doesn't have the largest collection of lived-in home interiors by a long shot.