[mikeleeorg]

I haven't used AirBnB extensively and don't really remember the old UI, but my immediate thought is this new UI will probably appeal to their target audiences.

It looks like it's designed to convey an emotion - that giddy feeling when you're traveling and seeing something new, coupled with having a homey experience from a local. It's got great big photos, that big hero video, and is emphasizing both people and landscapes pretty well.

Overall, I get the sense that the brand is growing up and expanding from a sub-culture to a larger market of travelers now. And they've managed to look better than an Expedia or Travelocity.

With that said - darn it, now I can't get the "private parts" comparison out of my head now.

(Conspiracy theorist note: Unless, that's what they wanted to put into your head... Ooo...)