[brandonmenc]

Is the new symbol an attempt at some contrived post-millenial hobo code?

"Look, honey! The Bélo! We've found a safe-house!"

[gdubs]

I actually was thinking this, because of a Mad Men episode[1] and came here to mention it.

Overall I like the logo, but the idea of something akin to the Hobo Code in particular is pretty brilliant IMHO. It's a very Don Draper idea :)

1: http://www.imdb.com/title/tt1097128/