[terpua]

I love your Joolme idea (great name, too). Teenage girls are an underserved market (online, at least) and I can see its potential. I have 2 sisters that used to buy costume jewelry all the time. Even as adults, they still do.

The potential problem I see is the social aspect of trying on the jewelry physically and "chatting / giggling / discussing" it. You alluded to some aspect of social design but will it be enough?

P.S. - you might want to do a private registration on your domain names, unless you used a pseudonym or a friend's name :) [edit: since you want to remain anonymous]

[Radix]

Ever heard of candy? My cousin has a big zip lock completely filled with brightly colored beads. She and my brother would sit and make herself, him, or their friends bracelets. This can be time consuming, but she clearly enjoyed it.

My point is that making can be more social than shopping.

ps: That paper cutting slide show it great. I'm sure I'll imitate the style next time I need to create one.

[YCW10]

Beading is another HUGE hobby worth billions of dollars per year. Go to a Michael's craft store and you will see hundreds of square feet devoted to it. Part of the thought with the jewelry was that you could order the whole thing complete OR get components and assemble it yourself.

[terpua]

Making something together physically is fun but online? Not so sure.

[Radix]

Oh, I see your point now. I hadn't viewed that slide show yet and thought it was more like the paper cutting pitch. I think it could work, but more likely licensed and sold to a store like Claire's.

[YCW10]

Good call, I doubt many people would go to the trouble of checking that out, but better safe than sorry.