[joeclark77]

This is a good point, and I would add, marketing is one area where there's a huge need for data science, business intelligence, analytics, data visualization, etc. You might specialize in using web technologies like d3.js in building analytic dashboards for marketers, or focus on A/B testing, SEO, and other areas that require an overlap of marketing knowledge and web techniques.

[jamilv]

Funny enough my idea is to spend my web project time building a marketing focused application. Any type of marketing analytics or marketing automation tools are quite expensive so I thought it would be cool to be able to make some simple automations myself later on.