[zarriak]

I don't know how many people own a 3 series here but as a person that owns one I feel that this title should be more about the fact that this competes with a Prius more than a 3 series. If it has $35k price point it makes it cost ~10k more than a stock Prius or the same price as a Prius with most of the options. It would cost about the same as if the $7,500 is extended, which I think will be extended. Helping Tesla allows speaks to both parties ideals. It helps the environment, is an example of the american dream and can be framed as a reason for cutting taxes.

[jonah]

They're comparing it to the 3 series because that's the market they're going after. They don't want it to be perceived as the latest eco-mobile but rather competitive with the "ultimate driving machine." It should have the performance, handling and quality of a premium sports sedan, not a econo box.