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by hyp0
4354 days ago
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Yes, it's the "ongoing movement" to mobile that is disruptive. This agreement is just part of it. It's not even a technical change for Apple... the same devices, used in the same way (I think they'd fail brand-damaging if they tried to suddenly be "enterprise", you need "dirt under your fingernails" as Cook said). However... the imprimatur of IBM will open the floodgates for all those enterprise VP waiting for a sign that it's time to switch. (Just as the IBM PC did for personal computers?). Suddenly, the herd of VPs will place orders, each massive in their own right, overwhelming even Apple. That's the budget that previously was allocated to desktops/laptops... So, in a market sense, this is arguably the key to the disruption. And looking back, the moment the dam breaks might well be seen as the disruption (rather than the warning drips and trickles). Certainly the most consequential. |
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It shows up over and over again, but its a failure of reasoning: on average no one uses any specialized software on a desktop, just a web browser and spreadsheet. But the average is not a real person to start with. All the hundreds of thousands, if not millions, of bits of custom code people use to do their jobs do not easily translate to locked down mobile environments. Heck, ask anyone using Excel for a lot of work: there's more VBA out there that's utterly vital then anyone would care to admit.
If Apple aren't breaking into enterprise with Macs, they're not going to somehow manage it with iOS except in the same space they always have.