[aaronharnly]

It's entirely possible the naming decisions are being made by Musk himself. If they are not, I find this article an irritating exemplar of the CEO-centric view of the world that many articles -- and many CEOs -- seem to take. If they are, well, that goes double.

[sjwright]

Musk isn't just a CEO. He's their Steve Jobs -- co-founder and visionary. He's chief product architect. And he's also the money. I think he deserves the right to have a CEO-centric view of his company.