[rationalthug]

In a similar way, a separate marketing tech team can also create tension with the rest of the developers when marketing gains control over various parts of a site/service due to clear success in moving the revenue needle. There's almost nothing more frustrating for a developer than starting on a great product concept, but being told to drop it because marketing doesn't want such a product or feature to interfere with what they're doing (A/B testing, etc.)