[chasing]

The word "neutrality" is confusing you.

"Net neutrality" isn't about content neutrality, exactly. It's about common carrier neutrality. Common carriers are essentially required to grant equal access to anyone who wants to use their service. They're neutral in that they can't say "no" to anyone. The idea being that it gives someone too much power to be able to block access to a critical service at their whim. (Say, for example, the phone company wanted to stop connecting phone calls between anyone they thought might be politically against their interests.)

"Balance" has nothing to do with it. If 90% of an ISPs users want to download pictures of cats, the ISP is not required to also force users to download an equal number of dog pics. Or to force content providers to offer an equal number of cat and dog photos.