Hacker News new | ask | show | jobs
by aditya 4363 days ago
How did you make $40k?

Post says TINhouse was useless and reddit has the lowest conversion rate (but still accounted for 25% of the sales).

Could your talk about the "engaging people on various forums/communities" part and where the majority of that 40k came from?

2 comments

Sure, we seem to be popular on forums with people sharing "wtf is up with these shirts" or "would you wear these"? The first comment always seems to be "no." then the rest are positive. Also, a few of those shutupandtakemymoney type places have done posts on us and those have really high conversion rates. Lastly, I use places like FunnyJunk and 9GAG as a place to repost twitter pics. It's my first time on those, so I'm still trying to learn their communities.

Our Kim Jong Il shirt is crushing it, which I didn't expect, and people are sharing it / finding up on Instagram and twitter. I am going to expand and utilize those social media platforms more such as a "4chan designs shirts" board on pinterest. We have virality on our side with this, but I think most B2C companies need something others want to talk about.

We have high conversion off facebook but I don't do anything on it. So, it most be others sharing links and pictures that I can't see. We also have a large "direct" group of sales that I have no information on how they found us.

EDIT: I can't reply as fast as I'd like to due to spam restrictions in place. I didn't use my main account for this post.

Just looked at TINhouse's twitter and, well, I have no words. I would pay to not be featured with these people...