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by nmjohn 4352 days ago
If he didn't contact Kraft how would they ever be made aware of it? It's not like there was a giant company meeting where the CEO said "This guy. I want you to steal his maze design and put it on our mac and cheese."

It was 1 designer tasked with putting a maze on it that did a google image search and came up with that result.

That by no means exonerates Kraft, but it can be helpful to put things in perspective sometimes. I would be willing to give them the benefit of the doubt, that if someone in a position to actually do something about it was made aware that they had mass produced copyrighted materials, they would be willing to offer a reasonable fee. However actually getting in touch with that person may be challenging without legal action.

1 comments

Oh, I'm not knocking Kraft for being unaware of the problem before the blog post, I'm just hoping they'll be classy about how they handle it AFTER it has been discovered.