[lifeisstillgood]

It's where IP is a proxy for rewarding the original creator for the effort gone to. Clearly Kraft's designer just found the first maze that was circular-ish that came up in Google images and plonked it down and moved onto the next rush job.

Kraft clearly nicked it, or where careless as to wither it was copyrighted, but we have now wondered into output of program territory instead of the much clearer area of did kraft just grab the first thing that they could find?

You won't succeed in suing them - so this is probably the best option he has.