[micmac99]

+1

Branding is critical for any business. The "startup" industry needs to get that. I'm not convinced that it (as a whole) does. And that fact is both encouraging and shocking. Job security for me as a design/branding professional.

[beat]

I don't think of this as a branding problem. I think it's a business model problem. Why another social sharing app? How does this make money or compete in a viciously crowded field against billion-dollar giants?