[logicallee]

Sorry, I just find your argument without any merit. Contrary to your claim, Tesla does compete directly with BMW, for the same sales dollars, in the same part of the market, providing a solution to the same audience, and even segment, and in the same problem space. If we can't agree on even the definition of "compete", it's unlikely that we can further each other's understanding.

Also, the idea that 'if they succeed' (not a quote) then " this will only diminish returns in the industry as whole so will be anyway bad investment" (your comment) is just contrary to the experience of any other startup that succeeds.

It's just bad economics. I would question whether you've ever seen a successful startup - there is no shame in saying you haven't. But if you want to contribute meaningfully, then IMHO I would look into some.

Sorry if I'm blunt.

[logicallee]

Just a note that despite a downvote on this response, my specific example is enormously vindicated 3 days later as Tesla just announced the Model 3, which sites headline as "Tesla Model 3 to challenge BMW 3 Series", writing: "Tesla founder and CEO Elon Musk has revealed plans for a new electric BMW 3 Series rival, including its name – Tesla Model 3."

https://www.google.com/search?q=model+3