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by emn13
4355 days ago
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I don't think it's reasonable to assume it was just 80% the seller's fault, however. Dealing with hot liquids can be dangerous, yes. But you need a good portion of bad luck to suffer burns serious enough to require surgery simply because there's just not that much coffee in a cup (indeed, its conceivable she would have healed without surgery, albeit with more scarring). That's not to say the seller is faultless - but the verdict still strikes me as entirely disproportionate. Then again, that's the norm nowadays, isn't it? |
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I just think that we rationalized the risks to our safety because a company as large as McDonald's must have done a lot of studies on their coffee and figured out a temperature that was the perfect compromise between preventing disease and putting meltdown hot liquids in the hands of people driving cars. I thought that their goal in making the coffee that hot was to lower their net liability (and hence, the public's net danger) rather than what it really was - a way to serve coffee that got very old.
It was a business decision that had a money value for the company. They undertook it in order to make money. Paying for the externalities in court is a good place for McDonald's to learn how to recalibrate how much injury is worth, and see if their price calculation for raising the temperature of their coffee still makes sense.
At the time, the reactionary corporate rhetoric parodied the position of consumer advocates as requiring businesses to cover coffee cups with long elaborate disclaimers about how coffee could possibly be hot. Go buy a cup of coffee at McDonald's today - you'll see nothing of the sort. Turns out you don't need much if you just don't serve coffee as hot as lava to save money.