[kunaalarya]

replied to another comment with this, but:

- there's a large community aspect to it. large community of editors who analyze lyrics and discussions

- strong reputation within the hip hop community, a ton of artists will describe what certain lyrics mean and what their inspiration was for the song. It's a big way for artists to connect to their fans and it's used by a lot

- The preferred lyrics site for hip hop fans. Instead of searching through google and getting a top hit, people go to rapgenius and search. They're trying to be THE source for lyrics and annotations, not just a source you randomly find

- they're trying to expand this to other genres (rock, poetry, literature, etc.). they've had some success but being so tied to rapgenius hurt them (rock.rapgenius.com before, rock.genius.com now)