[beej1981]

Salesforce has been getting hammered on their lack of true analytics since the last Dreamforce. They have positioned their new SF1 dashboards as analytics, but anybody who knows better, knows that these are not analytics tools but visualization tools.

I'm guessing RelateIQ was a way for them to calm the industry influencers down, and give them a head start in plugging a significant hole they have had when being compared to the legacy stack vendors.