[john_b]

Note that the job descriptions the site labels as "better", and which it presents as neutral, are those that are explicitly labeled as "feminine" in the source it quotes. If you want to recruit an even ratio of men to women, use actually neutral job descriptions. The original source [1] notes that the experiment only tested female aversion to the masculine job descriptions, and not the other way around. Treat these examples as the ends of a spectrum and shoot for somewhere in the middle.

Also, if you do want to recruit using more feminine job descriptions, please don't be as vague as the feminine descriptions given as examples here. Unless you want your female candidates to not know what they are supposed to do.

[1] http://www.ere.net/2013/03/01/you-dont-know-it-but-women-see...

[kgunette]

i did edit from "masculine" and "feminine" to "average" and "better" as i found masculine/feminine ultimately problematic. this reference is simply a few examples of what a change in language can do. they still describe the exact same job and functions.