[jonknee]

I've been an AdSense publisher for over a decade. Since AdSense primarily pays you by the click (there are some CPM based ads, but it's a fairly small number), users who have AdBlock don't usually end up costing you much because they're very unlikely to have clicked on the ads in the first place. Mobile is a big deal though. A huge deal. You can bring up the reports quite easily, the eCPMs for mobile is way less than for desktop while mobile traffic is ballooning month over month.

Interestingly, all this new mobile traffic means less users have AdBlock (but the traffic is still worth less so it averages out against the publisher's favor).