[jpmattia]

The article seems to imply that by cleaning up scammy/spammy advertising, that users will dispense with Adblock.

I disagree: I think it is more a case of uneducated users not knowing that Adblock was out there. Now that the cat is out of the bag, no amount of cleanup is going to make them decide that they want to view an ad-infested web, no matter what the quality of the ads. They will simply leave adblockers on. Moreover, network effects are present, so the knowledge of adblock will continue to propagate.