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by Ricapar 4354 days ago
> I used to block ads before we noticed that 30% of our website revenue was lost to adblocking.

I'm curious how you came at that number.

I'm inclined to believe that at least some of the population that does click on and interact with advertising is part of a very different group than that would install AdBlock.

I find myself in the latter - I run AdBlock, but even if I didn't, I wouldn't be clicking on ads anyways. Am I part of that 30% lost revenue?