[hga]

"But advertisers crossed the line when my phone started talking about construction contractors at me out loud. Instantly switched to Firefox, installed Adblock...."

Bingo. Every time I switch to, or add a browser to the ones I regularly use (this also included a desktop Windows to Linux switch), I forgo Adblock. But I inevitably install it after hitting a seriously abusive ad.

In theory I'm willing to give advertisers a chance, in practice the bad actors have poisoned the well so thoroughly I, and evidently many many others, including ones I influence, or setup and maintain their computers (my parents, who have a fair amount of disposable income), block almost all advertising.

And, yeah, I can't see how this won't end up changing a number of business models.