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I read that blog yesterday as it was mentioned on a different thread. It seems most of his advice is don't buy anything you literally don't need to survive. What's the point of living if you can't enjoy your life? You'll be a rich corpse, who cares?

What am I missing?

I think you're missing that the most gratifing things in live are not shoppable. Learning stuff, producing stuff. Seeing your kids grow. It's the difference between strawberries from the supermarket and strawberries you raised and harvested yourself. The feeling of sleeping the first night in a bed you made with your own hands.

Or, another example I just observed looking out the window: Here in Germany people often seem to think they need special clothing for the most mundane activities. They want to go cycling, first thing they do is go to a store and buy cycling clothes. It's ridiculous. As if you are able to ride longer or faster in pink polyester shorts with stripes. I think that's what that blog is about. Shopping is a distraction from real life.

edit: typo.