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by mikepmalai 4359 days ago
From what I've seen, low churn businesses tend to have 1 or more of the following characteristics:

1. Network effects: Your product is a key (or highly integrated) part of an industry's value chain.

2. Process lock-in: Your product is a key (or highly integrated) part of your customer's work flow/process.

3. High ROI and/or Low Cost of Ownership for the Customer: Use of your product generates compelling economics for the customer.

4. Behavioral lock-in: The network effects are eroding, the work flow is changing, and the ROI is shrinking, but the customer still uses your product out of habit/familiarity/convenience/culture/loyalty/etc.