[zefi]

This product looks great. I run Kivo (www.kivo.com YC S13) we're trying to address a lot of the same problems around sharing and storage that Dropbox et al have missed out on. Zocalo seems like a really good first pass, but I don't think tying users to a specific storage platform is the winning strategy for something that's fundamentally a collaboration app. It shouldn't matter where someone stores their files, collaboration applications should exist as layers on top of existing content. Forcing users to move to a new platform is one more point of friction when it comes to adoption. Storage companies releasing collaboration products is like email providers only letting their users email other users of their service - Gmail to Gmail email product. The reason why email works as a communication protocol is because it is an open one. Content collaboration is the same, the company that will win this market will be the one that addresses it without letting the politics of the 'storage wars' poison its simplicity. The 'it just works' of Dropbox comes from its ability to store and sync any file without any change in user behaviour - it's just another folder. No one's created an 'it just works' product for collaboration yet, where it doesn't matter whereabouts your files are stored or who it is that you want to work with. That's what we're trying to do at Kivo, and we'll be announcing a set of integrations very soon to make that so. If you'd like to help, get in touch, my email's in my hn profile.

[fred_durst]

I like your clever use of "looks great" and then a subtle dig with "seems like a really good first pass" and then sneaking in some weaknesses before explaining why the strengths of your platform are better. Then bookending a second branding mention of "Kivo" to wrap things up.

[zefi]

I think it does look great. This is a really hard problem to solve and they've done an excellent job. I'm sorry if you feel otherwise.

[fred_durst]

No, I think you did a great job of appearing really positive. That style is all the rage these days and it looks like you have a great grasp of it. Keep up the great work!

[zefi]

Oh, apologies for misunderstanding! And thanks for the compliment :)

[jessaustin]

My head just exploded with irony...

[toisanji]

or just use a service like http://filepicker.io and integrate once and never ever have to do a cloud service integration yourself.