[AJ007]

Conceivably a company could spend a million dollars on implementation and upkeep without using a pre written framework. The amount of detailed rules and yes/no's really is excessive. Besides telling designers animation acceleration behaviors it includes specifications on what kind of photographs are acceptable or not.

Just like a religion telling people how, what, and when to eat the whole thing almost comes across as a compliance test. It is more absurd because user interface design is art. It is also a fundamental piece of branding: how magazines, web sites, and software communicate their differentiations to their user base.

As someone who pays a hell of a lot of attention to user interface design, and has run continuous A/B tests for years to millions of people, some of the elements are questionable. If you implement them you will confuse a sizable number of users. It looks good, but does not come across as one of those things like where Google tests multiple shades of a single color to see which works the best.