| I was with you until the recommendation that it "takes 5 minutes to setup w/ Perfect Audience." Taking five minutes to setup a display campaign is a horrible idea for an experienced display buyer, let alone someone who doesn't have years of experience in the space. Lots of DSPs try to make it seem simple enough for Joe Businessowner to setup a display campaign, but that doesn't mean they should. To go about display buying properly you need: - A decent budget you are ok wasting to collect your initial data set - Proper conversion tracking in place - Ideally an ad server and/or way of measuring the contribution of view through conversions/revenue from a cross-channel attribution standpoint - Display creative, and ideally multiple variations to test - Retargeting tags set to take advantage of various list-based tactics - Etc. Etc. Etc. Some things like an ad server might be ok to do without if you know what you are doing as the DSPs all have their own you can use these days, but it enables things like exposure-to-conversion reporting which is pretty important. Advertising in general is indeed hard and expensive, and all too often I see companies who have tossed thousands upon thousands of dollars (sometimes with several zeros appended) on buys that weren't thought out, weren't tracked properly, weren't managed properly, and that they ultimately deemed failures because they don't understand how view-throughs factor into the broader mix. Source: I do this for a living. EDIT: Formatting |